tips

5 convincing numbers about social service

5 convincing numbers about social service 1101 522 digital devotee

Customer service on social media should be a key part of your customer loyalty.  Not sure yet?  Here are some numbers to ponder: 83% of Twitter users and 71% of…

social media customer service tool comparison

social media customer service tool comparison 1563 795 digital devotee

Over the past year there’s been a lot of growth in the social media customer service area. If you haven’t been thinking about it yet, you should!  Turning your social…

strategy starts with your brand

strategy starts with your brand 750 380 digital devotee

One thing I’ve noticed happens again and again, across huge clients and little tiny corner shops, is that people undervalue their brand when they ask for digital marketing services. If…

live chat customer service

live chat customer service 750 380 digital devotee

I came across a great tool today that I think is ideal for customer service teams under 15 people.  Check out Olark. Integrating customer service into your website is a…

social media for suits

social media for suits 750 380 digital devotee

I was recently asked by The Corporate Treasurer what senior level executives should and shouldn’t do with social media in light of a recent high profile firing of an executive…

infographic | retailers listen up pinterest is here

infographic | retailers listen up pinterest is here 540 368 digital devotee

Pinterest is just two years old but members who post and collect things they like are having a huge impact on traffic to retailers’ sites in the US already.  Is…

so soap | marketing with social conscience

so soap | marketing with social conscience 1104 790 digital devotee

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=joK-S_ImNxM] There’s a local Hong Kong project that keeps popping and keeps impressing me – it’s So Soap.  The reason I love it is because it’s homegrown, has a strong…

infographic | content rocks seo

infographic | content rocks seo 2096 5736 digital devotee

Brand owners always wanna know how to drive traffic to their site.  It’s simple – create rich content as the basis for all future campaigns.  Your attractive and relevant content…

mashable | 5 digital marketing commandments for luxury brands

mashable | 5 digital marketing commandments for luxury brands 640 427 digital devotee

        Super sweet and completely valid rules from Mashable – read the rationales here: 5 Digital Marketing Commandments for Luxury Brands. 1. Thou Shalt Democratize, But Not…

15 case studies to get your client on board with social media

15 case studies to get your client on board with social media 150 150 digital devotee

Today I read a great article on Mashable by Jonathan Rick about not just what social media is but, and most importantly, what companies can do with it.  I think…

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