Getting internet and email statistics for Hong Kong are always a little challenging, even when pandemics and wars aren’t raging. My handy annual roundup is here!
Population & Internet Use
We Are Social + Hootsuite compiles great snapshot reports of digital, and particularly social media, annually. Take a look at many other markets and B2C stats they cover as well! These statistics are from their Feb 2022 report.
Internet Penetration Rate
Female population
Population
Female literacy
Male literacy
watch videos weekly
watch tutorial / how-to videos weekly
listen to podcasts weekly
use banking, investment, or insurance online monthly
concerned about what's real vs fake on internet
worry about how companies use their data
use a VPN at least sometimes
use online tools to translate text weekly
Social Media
% of internet users who use these monthly >
Signal and Telegram increased substantially YOY.
linkedin ad reach vs. total population
female linkedin ad reach
Ecommerce
Purchased online weekly
YOY change in value of digital payments
research brands on search engines
research brands on social media
Email statics for Hong Kong are always hard to find! Campaign Monitor is a large enterprise provider who does some benchmarking for Asia. This data is from 100+ billion emails sent by their customers in 2021.
The Asia-Pacific region has the highest engagement rates across the board — including the highest unsub rates. Clearly, subscribers from this region are engaging with email marketing, but they’re also keeping a close watch on who they let in their inboxes.
Further Reading //
> We Are Social and Hootsuite: Digital 2022 Hong Kong
> Campaign Monitor: Ultimate Email Marketing Benchmarks for 2022: By Industry and Day
> Campaign Monitor: What the Future of Open Rates Looks Like in 2022 and Beyond
> Acoustic Email Benchmark: January – September 2021
> Validity: State of Email 2022: Mastering the New Email Landscape
> GetResponse: 2022 Email Marketing Benchmarks