hong kong digital marketing & email stats 2021

hong kong digital marketing & email stats 2021

hong kong digital marketing & email stats 2021 1004 300 digital devotee

It’s always hard to pull together digital consumer data for Hong Kong and especially in a year of political disruption and global Covid-19 pandemic.  I’ve put together a round up of digital statistics that show we have upped our online time, got even more into watching and playing videos, and polished up our LinkedIn profiles.

Population & Internet Use

We Are Social compiles great snapshot reports of digital, and particularly social media, annually. Take a look at many other markets they cover as well!  These statistics are from their Jan 2021 report.

1

Population

1

Active Social Media Users

1

Mobile Internet Users

94.9%

Watch online videos monthly

61.5%

Listen to streaming music monthly

39.4%

Listen to or watch podcasts monthly

86.6%

Play video games

51.5%

Concerned about what's real or fake on internet

41.6%

Deleted cookies in last month

54.2%

Female population

89.6%

Female literacy

96.9%

Male literacy

Social

Most active social media platforms

YouTube and LinkedIn showing big jumps since 2018.

Ecommerce

74%

Purchased online in last month

79.8%

Of 25-34 yr olds purchased

-51.3%

Travel, Mobility & Accommodation

+42.5%

Food, Personal Care

+40.1%

Toys, DIY & Hobbies

48.1%

Research brands on search engines

44.2%

Researched brands on social networks

Email

This is a tricky one to find statistics on but GetResponse is a large enterprise provider who does do some benchmarking for Asia (which doesn’t include Hong Kong but at least we can imagine).  Most statistics are down from 2018.  For this report they’ve looked at about 5.5 billion emails sent by their customers from July 2019 to June 2020, in 126 countries across 19 industries.

  • Asia
  • Financial Services
  • Legal Services
  • Technology & High Tech
  • Non-profits

Effects of Pandemic

Validity also gives a global perspective on how Covid-19 effected email audience behavior over time.  While there were some peaks and troughs as people went through various phases of consumption, engagement and click rates have returned to fairly normal rates.  They saw these as the major opportunities and risk:

  • Disruption leads to higher email engagement (short-term anyway)
  • More companies are investing in email, making it harder to break
  • Companies should invest in content and messaging
  • Best practices are as—maybe more—important during a disruption

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. I have developed and led digital teams to grow brands and have a wide background in strategy, conception, art direction and production for digital projects.

All articles by : Taura Edgar
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