It’s always hard to pull together digital consumer data for Hong Kong and especially in a year of political disruption and global Covid-19 pandemic. I’ve put together a round up of digital statistics that show we have upped our online time, got even more into watching and playing videos, and polished up our LinkedIn profiles.
Population & Internet Use
We Are Social compiles great snapshot reports of digital, and particularly social media, annually. Take a look at many other markets they cover as well! These statistics are from their Jan 2021 report.
Population
Active Social Media Users
Mobile Internet Users
Watch online videos monthly
Listen to streaming music monthly
Listen to or watch podcasts monthly
Play video games
Concerned about what's real or fake on internet
Deleted cookies in last month
Female population
Female literacy
Male literacy
Social
Most active social media platforms
YouTube and LinkedIn showing big jumps since 2018.
Ecommerce
Purchased online in last month
Of 25-34 yr olds purchased
Travel, Mobility & Accommodation
Food, Personal Care
Toys, DIY & Hobbies
Research brands on search engines
Researched brands on social networks
This is a tricky one to find statistics on but GetResponse is a large enterprise provider who does do some benchmarking for Asia (which doesn’t include Hong Kong but at least we can imagine). Most statistics are down from 2018. For this report they’ve looked at about 5.5 billion emails sent by their customers from July 2019 to June 2020, in 126 countries across 19 industries.
Effects of Pandemic
Validity also gives a global perspective on how Covid-19 effected email audience behavior over time. While there were some peaks and troughs as people went through various phases of consumption, engagement and click rates have returned to fairly normal rates. They saw these as the major opportunities and risk:
- Disruption leads to higher email engagement (short-term anyway)
- More companies are investing in email, making it harder to break
- Companies should invest in content and messaging
- Best practices are as—maybe more—important during a disruption
