I know it’s hard to pull together digital consumer data for Hong Kong so I’ve put together a round up of digital statistics. Hope you haven’t been on autopilot with your email efforts or ignoring website’s security!
Social
We Are Social compiles great snapshot reports of digital, and particularly social media, annually. Take a look at many other markets they cover as well! These statistics are from their Jan 2018 report.
Most active social media platforms
Active Social Media Users
Penetration
78%
Unique Mobile Users
Penetration
83%
Active Mobile Social Users
Penetration
70%
Watch online videos every day
Believe data privacy and protection are very important
Prefer to complete tasks digitally whenever possible
Avg Engagement Rate for FB Page Posts (all types)
Facebook Users Aged 25-34
largest group
Female Instagram Users
Online Shopping
Mastercard’s Survey Hongkongers Continue to Embrace Online Shopping in June 2018 shows the e-commerce in Hong Kong continues to grow, with a majority of Hong Kongers now choosing to shop online.
At least 1 online purchase in last 3 months
Site offers secure payment top factor when considering
Convenience is reason for shopping online
airlines
hotels
travel
clothing & accessories
toys & gifts
supermarkets, superstores & hypermarkets
Trust in AI & Voice Activated Tech
Salesforce’s July 2018 AI in Asia report has some findings that you might also find interesting:) Here’s what the report says about Hong Kongers…
Exhibit high awareness of AI
Say they understand AI
Open to interacting with voice assistants
Would choose a robo advisor over a human wealth manager
Trust AI over humans to recommend content
Open to using driverless cars
62% of smartphone users across APAC have used voice-activated tech in last six months
iProspect’s Voice Activated report doesn’t specifically look at Hong Kong but I think you can gather a strong trend here.
Learn more about Voice Search / Command habits of Hong Kongers in my article on optimizing your SEO for Voice Search.
This is a tricky one to find statistics on but GetResponse is a large enterprise provider who does do some benchmarking for Asia (which doesn’t include Hong Kong but at least we can imagine). They also have stats by industry such as Financial Services, Legal, Retail.
Open rate
Click-through rate
Click-to-open rate
Unsubscribe rate
Spam rate
Further Reading //
> We Are Social and Hootsuite: Digital in 2018 in Eastern Asia
> Social Bakers: Hong Kong Social Marketing Reports
> Mastercard: Hongkongers Continue to Embrace Online Shopping, Mastercard Survey Reveals
> Salesforce: Artificial Intelligence in Asia: Trust, understanding and the opportunity to re-skill
> iProspect: The Future is Voice Activated
> GetResponse: Email Marketing Benchmarks 2018Q1
