hong kong digital marketing stats 2018

hong kong digital marketing stats 2018

hong kong digital marketing stats 2018 1004 300 digital devotee
I know it’s hard to pull together digital consumer data for Hong Kong so I’ve put together a round up of digital statistics.  Hope you haven’t been on autopilot with your email efforts or ignoring website’s security!

Social

We Are Social compiles great snapshot reports of digital, and particularly social media, annually. Take a look at many other markets they cover as well!  These statistics are from their Jan 2018 report.

Most active social media platforms
1

Active Social Media Users

Penetration
78%

1

Unique Mobile Users

Penetration
83%

1

Active Mobile Social Users

Penetration
70%

59%

Watch online videos every day

81%

Believe data privacy and protection are very important

43%

Prefer to complete tasks digitally whenever possible

5.79%

Avg Engagement Rate for FB Page Posts (all types)

19%

Facebook Users Aged 25-34

largest group

56%

Female Instagram Users

Online Shopping

Mastercard’s Survey Hongkongers Continue to Embrace Online Shopping in June 2018 shows the e-commerce in Hong Kong continues to grow, with a majority of Hong Kongers now choosing to shop online.

94.7%

At least 1 online purchase in last 3 months

77.1%

Site offers secure payment top factor when considering

76.4%

Convenience is reason for shopping online

38.3%

airlines

37.2%

hotels

34.7%

travel

34.4%

clothing & accessories

31.7%

toys & gifts

30.8%

supermarkets, superstores & hypermarkets

Trust in AI & Voice Activated Tech

Salesforce’s July 2018 AI in Asia report has some findings that you might also find interesting:)  Here’s what the report says about Hong Kongers…

89%

Exhibit high awareness of AI

29%

Say they understand AI

58%

Open to interacting with voice assistants

14%

Would choose a robo advisor over a human wealth manager

77%

Trust AI over humans to recommend content

36%

Open to using driverless cars

62% of smartphone users across APAC have used voice-activated tech in last six months

iProspect’s Voice Activated report doesn’t specifically look at Hong Kong but I think you can gather a strong trend here.

Learn more about Voice Search / Command habits of Hong Kongers in my article on optimizing your SEO for Voice Search.

Email

This is a tricky one to find statistics on but GetResponse is a large enterprise provider who does do some benchmarking for Asia (which doesn’t include Hong Kong but at least we can imagine).  They also have stats by industry such as Financial Services, Legal, Retail.

22.47%

Open rate

2.93%

Click-through rate

13.03%

Click-to-open rate

0.14%

Unsubscribe rate

0.01%

Spam rate

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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