a/b test your website content with google analytics

a/b test your website content with google analytics

a/b test your website content with google analytics 1004 300 digital devotee

Knowing what content and UX design will trigger your users to take the action you aim for starts with research!  If you’ve already gotten feedback and analyzed your user statistics, it’s time to test your new designs.  Well thought out designs can be easily tested by taking a few minutes to set up a Google Analytics Content Experiment.

You should do this whether you are testing new copy writing, small changes to CTA placements or larger scale redesigns.

What You Can Do

  • Compare how different web pages or app screens perform using a random sample of your users
  • Define what percentage of your users are included in the experiment
  • Choose which success objective you’d like to test
    • Bounce rate
    • Time spent
    • Page views
    • Your own goal such as sales conversion, email signup
  • Distribute traffic evenly to each, or dynamically
  • Set experiment duration up to 2 weeks
  • Set confidence threshhold
  • Up to 10 versions
  • Must be from same domain (e.g. http://digitaldevotee.com/homev1, http://digitaldevotee.com/homev2)
  • Get updates by email about how your experiment is doing

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. I have developed and led digital teams to grow brands and have a wide background in strategy, conception, art direction and production for digital projects.

All articles by: Taura Edgar
    Privacy Preferences

    When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

    For performance and security reasons we use Cloudflare
    Google Analytics tracking code disabled/enabled
    Google Fonts disabled/enabled
    Google Maps disabled/enabled
    video embeds (e.g. YouTube) disabled/enabled
    View our TERMS OF USE
    Our website uses cookies mainly for analytics and content like YouTube. Define your Privacy Preferences and agree to our use of cookies.
    Skip to content