Hong Kongers love email and it’s by far their most preferred way of hearing from brands. How do you know if you’re performing well? A lot hinges on the quality of your product and presentation but we know you need to start somewhere in terms of measurement. There aren’t a lot of Hong Kong specific benchmarks around although you’ll find some in our recent article. So we’ve taken a look at some UK stats which may help benchmark your email performance.
Overall Across Sectors
Past 12 Months Change
Based on averages across all of the tracked sectors, open, click/ click-through, click-to-open and unsubscribe-to-open rates [highlight]all showed increases[/highlight]. The average unsubscribe rate showed a decrease.
Opens and Click-through Rates by Sector (by CTR)
About the Report
Analyzed over 1 billion emails sent through the Sign-Up.to platform between 1st January and 31st December 2015. These are sent from a range of small-medium sized UK organizations and public sector departments.
FURTHER READING //
Sign-up.to 2016 Email Benchmark Summary
Experian The 2015 Digital Consumer View (Asia)
