seo basics: 5 things search engines want

seo basics: 5 things search engines want

seo basics: 5 things search engines want 1004 300 digital devotee

What do search engines like Google, Bing or Yahoo want from you? They want to know that you write about what you say you write about.  Does your content match your page title and URL (web link)?

The first page of search results are the ones people click on over 90% of the time.  What can you do to improve your results?

  1. Create high quality content not BS just for search engines.
  2. Use your keywords in the title of the page, first sentences of the body copy and in tags.  For example, if you are writing about sofas, use that word (but make sure there are some couches in there too:)
  3. Add links to your own and others’ content in your copy to build more useful / credible content.
  4. Use Google Webmaster to improve the look of your results – especially important for e-commerce or article driven sites.
  5. Ads.  Unproven but oft suspected is the idea that buying ads on Google (SEM) can improve your organic search results (that’s when someone searches and finds your link).

Shees, how do you keep up all this effort?  When we build a site we do it with these needs in mind and create a template for future content SEO.

We also recommend you use a copywriter for on-brand content that aids your search strategy.  A couple we recommend are:

[button url=”” style=”no-bg” arrow=”right”]Giles Publications[/button]

[button url=”” style=”no-bg” arrow=”right”]Editors’ Ink[/button]

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On-page SEO (Search Engine Opitimization) is a process of creating content on your various digital presences that targets the keywords your users will search.

It makes you easier to find.

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. I have developed and led digital teams to grow brands and have a wide background in strategy, conception, art direction and production for digital projects.

All articles by: Taura Edgar
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