China’s social media environment is both crowded and hard to follow – especially for non-Chinese readers. But competition is good right? Then so is originality;)
Kantar Media CIC has been putting out the best map of the situation for years and gives some good top-level notes that will help you get a grip on where to go next. Or not!
Here are their top take-aways:
- WeChat continues to dominate, while its role and influence evolves
- Weibo is still relevant, since it takes the pulse of what’s viral
- Interest communities have gone mobile
- New forms of expression emerge: Nice and Meipai
- E-commerce reviews explode
- Retailer-generated content is a ‘fourth media’
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