report: china mobile internet in 2013


report: china mobile internet in 2013

report: china mobile internet in 2013 1004 300 digital devotee

Analysys and Enfodesk have published their Statistical Report of China Mobile Internet in 2013. Good hard numbers for any market aiming at the China market.

What they say is make sure you have a mobile app for Android and think about men in smaller towns who shop for less expensive products! Not to say there isn’t a great market for luxury goods, but the mass market is here!


Mobile Internet Users

[icon name=”icon-mobile-phone” size=”3x”] 652 million

[icon name=”icon-building” size=”2x”] 84% live in urban areas

[icon name=”icon-android” size=”2x”] 70% use Android phones

[icon name=”icon-time” size=”2x”] 16:00-20:00 peak hours

Mobile Shopping App Users

[icon name=”icon-arrow-up” size=”2x”] 22% 36+ yrs

[icon name=”icon-money” size=”2x”] 26% earn 2000-2999Yuan/month

[icon name=”icon-male” size=”2x”] 59% male

[icon name=”icon-home” size=”2x”] 27% prefecture city

[icon name=”icon-gear” size=”2x”] Taobao + JD = Top apps

[button url=”” arrow=”right”]DOWNLOAD REPORT[/button]

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. I have developed and led digital teams to grow brands and have a wide background in strategy, conception, art direction and production for digital projects.

All articles by: Taura Edgar
    Privacy Preferences

    When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

    For performance and security reasons we use Cloudflare
    Google Analytics tracking code disabled/enabled
    Google Fonts disabled/enabled
    Google Maps disabled/enabled
    video embeds (e.g. YouTube) disabled/enabled
    View our TERMS OF USE
    Our website uses cookies mainly for analytics and content like YouTube. Define your Privacy Preferences and agree to our use of cookies.
    Skip to content