The Digital Luxury Group has issued their 2nd edition of the World Luxury Index™ China ranking and analyzing the most-sought after luxury brands in China. This year’s report reveals that Chinese consumer interest in the luxury market is dominated by heavyweights: Cars (53.50%), Beauty (22.70%) and Fashion (14.90%). New brands to enter the Top 50 are: Elizabeth Arden (#43) and Rado (#50), whilst Salvatore Ferragamo and Moncler are “out” of this year’s rankings. Some of the most interesting findings are specifically what products people are searching and how they find them – often with local slang terms rather than the original brand name. For example Clinique’s ‘Dramatically Different Moisturizing Gel’ is known as ’The Butter’ (黄油) in China.
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