Pinterest has been adding tools for businesses for some time now. Wondering how to use them for e-commerce? Here’s a great example of harnessing people’s desires into purchase behavior straight from their email inbox.
A while ago I pinned a dress a really liked and the other day I received this email alerting me that the price had dropped – see how they look below.
How are e-commerce businesses getting this? With Product Pins which include real time pricing, availability, and where to buy. This is one of several Rich Pins currently available – others are movie, recipe, and article. You will need to add metatags to your website and apply to get them on Pinterest so it takes some planning and programming time but well worth it if your brand has products popular on Pinterest!