One of the most valuable tools a digital marketer has is the ability to understand who is talking about his brand and where they are saying it. That knowledge is essential to targeting your audience, crafting your content, and measuring the impact of your communications – and catching building PR crises!
There are many tools out there but I’ve had a look at some of the most popular, several China focused listening tools, and a very handy tool specially built for hospitality brands.
If you’re ready to identify your business issues, discover audiences you may be unaware of, and get going on a content marketing journey – get a buzz monitoring tool in place!
Sysomos Heartbeat
Established Canadian monitoring company with good real-time data with great data visualization and workflow capabilities.
Radian 6
Leading USA monitoring company with good real-time data but extremely difficult to view dashboard and reports and very difficult to integrate with other SalesForce tools.
IWOM Discover
Established Chinese monitoring group in China with an extensive offering of Chinese channels. UI is in Chinese. Will be integrated into IWOMcooperator (allows some customer servicing) with English interface
Buzz Equity
Up and coming independent group has created what looks like quite a nice China and Intl tool that provides good simple reports for limited channels.
Brand Karma
Hospitality and travel specific Asian analytics company that focuses on reviews and other metrics helpful to hotels and covers a wide range of travel specific sites.
DOWNLOAD THE FULL COMPARISON CHART
to get the skinny on pricing and features overview. Get in touch to discuss your monitoring plans: taura.edgar@digitaldevotee.com
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