When are we going to stop thinking mobile = smartphone? Sooner than you think! Tablet web traffic has now overtaken smartphones so if you’re selling something online (and even if you aren’t) it’s time to get your touch optimized website built.
5 Reasons to Go Touch
- As of march 2013, global website traffic from tablets overtook traffic from smartphones
- China was second largest market for tablets in 2012
- 50% of affluents own a tablet
- Average order value on tablet higher than both smartphone and desktop
- Most retailers don’t have a tablet/touch optimized website
// Further Reading
L2 / Tablets and Retail 2013
Adobe / Tablets Trump Smartphones in Global Website Traffic
eMarketer / Tablets, Smartphones Drive Mobile Commerce to Record Heights
NPD / Tablet Shipments to Surpass Notebook Shipments in 2016
