If you’ve been wondering which shiny object on your website is most popular, here’s another way to find out. Pinterest has just launched their own free analytics tool that gives you metrics on pins from your website.
Companies have been joining the popular image focused social media site for some time but making use of the data it can provide has been expensive through third parties so far. What Pinterest offers now is an excellent solution for simple insights which any business can benefit from – is the red version of my new dress more popular than the blue? But those who really want to engage users will be hungry for metrics such as top influencers and longer reporting periods for better overall analysis.
Watch the Pinterest web analytics walkthrough video
What can you get?
Actions and Pinners # for max 30 days
- pins
- repins
- impressions
- clicks
Pins for max 14 days
- most recent
- most repinned
- most clicked
Export to CSV
To get the new features you’ll need to have a verified website attached to your Pinterest account.
