consumers on what engagement really looks like

consumers on what engagement really looks like

consumers on what engagement really looks like 150 150 digital devotee

Do you and your customers have the same ideas about what it takes to make them care about your brand?

Marketers spend lots of money analyzing how their efforts in social media are getting paid of.  Did the fans like us?  Did they talk about us?  Are they really on the same page as their customers when thinking about what actions are significant to brand engagement and loyalty?

After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.

Says the new report from Forbes Insights and Turn.  They also point out

Among the largest gaps in company-consumer perspectives is the disparity of viewpoints on a personal connection: 72% of marketing executives say that they have personally reached out to customers, but just 9% of consumers say that they feel engaged or invested in a brand because of such gestures. The personal connection has been a cornerstone of marketing strategy.

Download the Full Report >> The New Rules of Engagement: Measuring the Power of Social Currency

Is sharing an ad as important as you think it is?

ForbesInsights1

Looks like consumers value joining a loyalty program twice as much as marketers do!

Looks like consumers value joining a loyalty program twice as much as marketers do!

 

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. I have developed and led digital teams to grow brands and have a wide background in strategy, conception, art direction and production for digital projects.

All articles by: Taura Edgar
    Privacy Preferences

    When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

    For performance and security reasons we use Cloudflare
    required
    Google Analytics tracking code disabled/enabled
    Google Fonts disabled/enabled
    Google Maps disabled/enabled
    video embeds (e.g. YouTube) disabled/enabled
     
    View our TERMS OF USE
    Our website uses cookies mainly for analytics and content like YouTube. Define your Privacy Preferences and agree to our use of cookies.
    Skip to content