source: business insider
Facebook has been thinking about two things really hard this year: how to beat Pinterest and how to get in on brand’s e-commerce business.
Well, they are now some way closer to doing that! They are working with a few key retailers to introduce photo Collections that allow users to “want” or “collect” products and even have a direct link to e-commerce (f-commerce if you like). Watch out for changes at Pottery Barn, Wayfair, Victoria’s Secret, Michael Kors, Neiman Marcus, Smith Optics, and Fab.com.
I couldn’t see these from Hong Kong which may mean that the Collections are targeted to the US in this testing phase.
// UPDATE //
I spoke to Facebook Hong Kong in early March 2013 and they confirmed these trials are ongoing in the US.
read more:
mashable.com/2012/10/08/facebook-wantable-pic
www.businessinsider.com/brands-testing-facebooks-want-button-2012-10
