research | hk digital behavior from nielsen

research | hk digital behavior from nielsen

research | hk digital behavior from nielsen 749 519 digital devotee

Nielsen’s November 2011 Hong Kong Digital Behavior Insights Report tells us the digital landscape is dynamic and evolving – but what are they doing?  Everything!  And we’re doing it more than many of our neighbors!

Of the 87% that access the internet, 87% of those are social media posters – not just passive readers.  And 72% of those connect with organizations or companies!

The 62% of HKers who have smartphones are searching for info and telling their friends about it.  Are they finding yours?


Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. I have developed and led digital teams to grow brands and have a wide background in strategy, conception, art direction and production for digital projects.

All articles by: Taura Edgar
    Privacy Preferences

    When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

    For performance and security reasons we use Cloudflare
    Google Analytics tracking code disabled/enabled
    Google Fonts disabled/enabled
    Google Maps disabled/enabled
    video embeds (e.g. YouTube) disabled/enabled
    View our TERMS OF USE
    Our website uses cookies mainly for analytics and content like YouTube. Define your Privacy Preferences and agree to our use of cookies.
    Skip to content