research | hk digital behavior from nielsen

research | hk digital behavior from nielsen

research | hk digital behavior from nielsen 749 519 digital devotee

Nielsen’s November 2011 Hong Kong Digital Behavior Insights Report tells us the digital landscape is dynamic and evolving – but what are they doing?  Everything!  And we’re doing it more than many of our neighbors!

Of the 87% that access the internet, 87% of those are social media posters – not just passive readers.  And 72% of those connect with organizations or companies!

The 62% of HKers who have smartphones are searching for info and telling their friends about it.  Are they finding yours?

 

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. I have developed and led digital teams to grow brands and have a wide background in strategy, conception, art direction and production for digital projects.

All articles by: Taura Edgar
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