[youtube=http://www.youtube.com/watch?feature=player_embedded&v=joK-S_ImNxM]
There’s a local Hong Kong project that keeps popping and keeps impressing me – it’s So Soap. The reason I love it is because it’s homegrown, has a strong social good message and some great marketing:)
It was started by Bella Ip. She’s been going a couple of years now and is continuing to grow. The us eco-friendly products, bottles are collected and used again, and they recruit individual soap makers here in Hong Kong to contribute and profit from the products.
And most cleverly they have the design and marketing services of Eddy Yu from CoDesign who I’ve seen at Hong Kong’s TEDx the other week and Detour.[slideshow]
