Super sweet and completely valid rules from Mashable – read the rationales here: 5 Digital Marketing Commandments for Luxury Brands.
1. Thou Shalt Democratize, But Not Downgrade
2. Thou Shalt Not Kill The Conversation
3. Thou Shalt Honor Digital Media
4. Thou Shalt Not Steal From Old Media
5. Thou Shalt Not Covet Thy Neighbor’s Media Channels
