research | L2 which prestige brands have digital genius in china?

research | L2 which prestige brands have digital genius in china?

research | L2 which prestige brands have digital genius in china? 893 675 digital devotee

I love L2‘s work and they haven’t disappointed with their second China IQ report.  The L2 Prestige 100®: China IQ measures 100 iconic prestige brands based on their digital competence in what will soon be the world’s largest luxury market—China.  Authored by L2 in partnership with The George Washington University School of Business, the study ranks brands according to their performance across more than 300 data points and four dimensions: Site, Digital Marketing, Social Media, and Mobile. Each brand was assigned a Digital IQ and a corresponding IQ class of Genius, Gifted, Average, Challenged, or Feeble.  Loads of analysis of the stand out cases and opportunities!

Only three brands earned the Genius distinction: Audi, Burberry, and BMW. Over a third of brands scored as Feeble, the lowest classification.

[vimeo http://vimeo.com/29807370]

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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