Brand owners always wanna know how to drive traffic to their site. It’s simple – create rich content as the basis for all future campaigns. Your attractive and relevant content will be easier to discover on search and keep people interested long after your tactical campaign ends. Brafton made this great infographic that demonstrates how it works and what marketers and search engine engineers have to say
- Bing’s Duane Forrester: “never lose sight of the fact that all SEO ranking signals revolve around content of some kind.”
- Google’s Matt Cutts: consistently tells webmasters they needed to focus on content for SEO
- 92 percent of marketers cite content creation as effective for search engine optimization
