Startup Online Health Portfolio engaged Digital Devotee to create a marketing strategy document for their next phase of funding and development. The service allows people to monitor their blood sugar level, blood pressure and other key health statistics at home or through a mobile device and transmit that data to their carer (i.e. personal trainer, doctor, nurse) for further management.
We created a 35 page marketing strategy document for their product Online Health Portfolio in order to plan future outlays, generate revenue, increase user base and seek external funding in the short, medium, and long-term. Included were brand overview and recommendations, digital marketing recommendations and rough costings.