fast co | move over social media; here comes social business

fast co | move over social media; here comes social business

fast co | move over social media; here comes social business 620 409 digital devotee

Drew Neisser wrote a great Fast Co article on Social Busines based on his interview with  IBM’s Senior Manager of Digital and Social Strategy, Ethan McCarty.

Following on the GiffGaff article I wrote recently, I thought his points were really powerful messages that CMOs need to pay attention to and invest in.  Companies like blogSpirit are already making collaborative platforms to power social business – check out their work with the French National Railway.

1. Social media will be dwarfed by social business

2. People do business with people, not companies

3. Your employees need to be digital citizens, too

4. You don’t need to eat the whole social business elephant in one bite

5. A social business can be a good business, too

6. Enough already with the useless email chains

7. It’s okay to fail as long as you do it quickly

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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