Thanks Deliriant isti Romani for the nice article about a campaign that gets audience to dig deep into the specs of a product – not always an easy task! Volkswagen got people to guess how long their new fuel efficient car could go on one tank of gas. Only one guess. Get it right and you get the car. One highway broken into 80,000 sections. Success!
[youtube=http://www.youtube.com/watch?v=GB84fiYr-Bw&feature=player_embedded]
