keepcup | product marketing perfection

keepcup | product marketing perfection

keepcup | product marketing perfection 968 433 digital devotee

OK so maybe not perfection but pretty darn close!  If you have a product you are considering creating a digital marketing presence for, look out for these top things to keep it simple and relevant…KeepCup of Australia has!

1. Does your product fill a strong need?

2. Do you have a good call to social/environmental action?  disposable cup waste

3. Do you let your customers interact with and customize the product?  design cup

4. Do you provide engaging widgets that mirror the above?  my footprint

5. Do potential business partners get lots of information from you?  distribution

6. Do your partners reflect your brand message? not for profit

7. Is your brand consistently vibrant across channels?  facebook  twitter  blog

Taura Edgar

I am a digital marketing professional based in Hong Kong since 1998. My experience spans digital marketing, social media, branding, PR, advertising, customer service, loyalty, and media. I have developed and led digital teams to grow brands and I have a keen interest in brand communications, digital strategy, customer service for social media and how those can work together with CRM to enhance customer experience / retention. I value long-term vision of enriching customer experience to extend loyalty above short-term fixes.

All stories by : Taura Edgar
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